How to reply to a supplier's price increase email
Updated November 12, 2026
Reply within a few days, but do not accept at once. Thank them, ask what is behind the increase and when it starts, and say what you need to keep ordering: a smaller rise, a delay, or a price lock. Compare other suppliers quietly. A calm, specific reply keeps your options open without damaging the relationship.
- Reply
- Within 2 to 3 days. The increase has a start date, so you need to answer before it. A day or two to check alternatives is normal and shows you are serious.
What your reply should say
- Acknowledge the notice and the date the new prices take effect.
- Ask for the reason and whether the increase applies to all your products or only some.
- State what would help: a smaller increase, a later start, or a fixed price for a period.
- Say what you plan to do next, and when you will give them an answer.
3 replies you can copy
Pick the one that matches what you want to say, copy it, and change everything in [brackets].
1Ask and negotiate
You want to keep the supplier but at a smaller increase.
Hi [Name], Thank you for letting me know about the new prices from [date]. We have ordered from you for [time] and we want to continue. The [percent or amount] rise is more than we planned for. Could you do [smaller increase] or hold the current price on [products] until [date]? If you can, we will keep our orders of about [volume]. I would like to reply on [date]. Best, [Your name]
2Accept, with terms
The increase is fair and you want to keep things simple.
Hi [Name], Thank you for the notice. We understand costs go up, and we are willing to accept the new prices from [date]. In return, could you confirm the price is fixed until [date], and that the current price applies to orders placed before [date]? Please confirm those two points in writing and we will carry on as normal. Best, [Your name]
3Weigh other options
The increase is large and you want to see your alternatives.
Hi [Name], Thank you for the notice. A rise of this size makes a difference to our costs, so I am reviewing our options. Could you tell me what is behind the change, and whether there is any flexibility for a customer of our size? I will make a decision by [date]. We have valued working with you, and I would like to find a fair way forward. Best, [Your name]
Already late? Send this instead
For when you are after the new prices started late or more. Own the delay in one line, then do the job.
Hi [Name], Sorry for not replying to your notice about the price change. I saw that it took effect on [date] and I want to talk about it. Could you tell me what the new prices mean for our current orders, and whether any flexibility is possible? I would like to settle this before our next order on [date]. Thank you for your help. [Your name]
Mistakes to avoid
- Accepting the increase instantly without asking whether it can be reduced or delayed.
- Threatening to leave when you have no real alternative ready.
- Ignoring the notice and being surprised by the next invoice.
- Forgetting to check your contract, which may limit how and when prices can change.
Questions people ask
Can a supplier raise prices whenever they want?
It depends on your contract. Some fix prices for a period or require notice, others do not. Read your agreement before you reply. If it is unclear or the amount is large, ask a lawyer or adviser rather than guessing.
Should I get quotes from other suppliers?
Yes, quietly, before you decide. Even if you stay, knowing the market gives you something real to say in the negotiation. Compare total cost, not just unit price: delivery, quality, minimum orders and payment terms all matter. Do not share the price from one supplier with another unless you have permission.
More reply guides
How this page was made
Written by Westward, who make Orbit, as starting points you edit before sending. The replies use placeholders, not real people or real mail. Nothing here is legal, tax or medical advice; for contracts, money or health, check the document or ask a professional. All reply guides.