How to reply to a client asking for a discount
Updated November 12, 2026
Reply within a day, and do not cut your price on the spot. Say you value the relationship, then pick one path: hold your price and explain the value, offer less work for less money, or give a small discount in return for something like faster payment. Never discount for nothing.
- Reply
- Within 1 day. A quick reply shows confidence. Replying instantly with a yes can signal that your price was inflated.
What your reply should say
- Thank them for asking and say you want to make this work.
- Say whether the price can move, and be clear about why or why not.
- If you adjust, tie it to something: scope, payment terms or a longer commitment.
- Close by asking whether they want to go ahead on those terms.
3 replies you can copy
Pick the one that matches what you want to say, copy it, and change everything in [brackets].
1Hold your price
You believe the price is fair and you have other work to take.
Hi [Name], Thank you for being open about the budget. I would like to work with you. I cannot lower the price for [project], because it reflects [what is included, such as the hours and quality]. I do not want to cut corners to hit a lower number. If timing helps, I can split the payment into [number] parts. Would that work? Best, [Your name]
2Reduce the scope
The client has a real budget limit and you can do less for less.
Hi [Name], Thanks for sharing your budget. I would be glad to get close to [their number]. To do that, I would remove [item] and [item], and keep [core deliverables]. That brings the price to [amount]. We can add the rest later if budget allows. Would you like me to send a revised quote? Best, [Your name]
3Small discount, with terms
You want the job and can give a little in return for something.
Hi [Name], Thank you for asking. I can offer [amount or percent] off if [condition, such as paying in full upfront or booking the next project too]. That is the best I can do on this one. The scope and deadline stay the same. If that works, I will send the updated invoice today. If not, I am happy to go ahead at the original price. Best, [Your name]
Already late? Send this instead
For when you are several days late or more. Own the delay in one line, then do the job.
Hi [Name], Sorry for the slow reply on pricing. I wanted to think it through properly. Here is where I landed: [decision]. [Terms or reason]. If you are still deciding, my offer stands until [date]. Let me know how you would like to proceed. [Your name]
Mistakes to avoid
- Dropping the price in your first reply. It teaches the client that your quote has slack.
- Apologizing for your rate or saying "I know it is expensive".
- Giving a discount without changing scope, timing or payment terms.
- Inventing a "special offer" you would not offer anyone else.
Questions people ask
Is it rude to say no to a discount?
No. A polite no with a clear reason is professional, and most clients respect it. Pair it with an option that helps them, such as a smaller scope or staged payments. Check your agreement first if a price was already confirmed in writing.
How much discount is reasonable?
There is no standard number. Decide your lowest acceptable price before replying, and give less than that room if you give any. Always ask for something in return, like a longer contract, faster payment or a referral. A discount with a condition feels fair to both sides, while a free one only invites the next request.
More reply guides
How this page was made
Written by Westward, who make Orbit, as starting points you edit before sending. The replies use placeholders, not real people or real mail. Nothing here is legal, tax or medical advice; for contracts, money or health, check the document or ask a professional. All reply guides.